If you want potential home buyers to fall in love with your house, they first have to know it's for sale. This is where a strong marketing plan comes into play, which not only publicizes your property but gives people a preview of your home before they get there.
A Picture is Worth a Thousand Words
Regardless of whether your home is to be featured online, in a REALTOR'S® publication or paid advertisement, quality photos are a must. You must capture your home's best qualities in each image. Take a photo of the front and back of the home, along with interior photos of every room. Try various angles and lighting situations, which gives you the opportunity to choose the best shots.
When photographing any part of your home, make sure that it's spotless. Home buyers, especially those with children or pets, would love to see a yard. If your house has a lot of room to run, showcase it in photos. If you live in a condominium or townhouse, emphasize nearby activities that offer family fun. This may include a swimming pool, recreation center, tennis court, etc.
Skipper Denton is a professional photographer. She will use them to pique the interest of potential buyers. If a buyer likes the photos, their next step will be to schedule a tour of the home. Hence, the right photos are invaluable when selling real estate.
Believe it or not, one of the best marketing strategies is free. By placing a sign in your yard, you will let anyone driving by know that your home is for sale. Even if you live in an area that does not get a lot of traffic, a passerby may notice the sign and tell someone they know who is in the market for a new home. Skipper Denton REALTOR® will provide you with a sign, which should be placed in a visible area of your lawn. You can also place a sign in your window or on your front door. Be sure to check with your local community association, if applicable, regarding placement and permission for this type of sign.
Skipper Denton does advertise listings in local real estate publications, magazines, her business Web site and even ads in the newspaper.
Hold an Open House
If you want potential buyers to fall in love with your home, invite them in to see what it has to offer. An open house allows for anyone to simply drop in, with or without an appointment, to tour the home. In some cases, a successful open house may result in an offer or possibly multiple offers that same day. We can advertise an open house with signs in your yard, posting a notice on local bulletin boards and by utilizing free or paid ads online and/or in your local newspaper.
In some cases, Skipper Denton REALTOR® may schedule the open house and will help answer questions from potential buyers. If you are still living in the home, the date and time should be convenient for you, but also a day that would be convenient for others. For most, the weekend is a good time and most open houses are an 3-4 hour event.
For the best approach at a successful marketing strategy, confer with Skipper Denton. Successful agents know their markets and what will likely be the best approach to selling your home. Don't be afraid, though, to offer your input and ask questions as you develop your marketing plan.